Working with signature restaurants since 1992, the team behind Metro Restaurant Marketing aims to build client reputations and revenues through thoughtful strategies, deep media relationships, social media savvy, e-smarts and client partnering.
Includes marketing your news (promotions, events, menu changes, holiday offerings, etc.) to metropolitan media such as the New York Times, Daily News, New York Magazine, TimeOut, The New York Post, Gotham, AMNY, etc. We reach out to bloggers like RestaurantGirl, Grub Street and hit websites such as Eater.com and Edible Publications for additional exposure. To that end, we monitor Yelp, Zagat, Urbanspoon and OpenTable and alert you to comments both positive and negative that can help manage customer relations.
It's not enough to just have a Facebook page. Facebook marketing is more important than ever. We run 60 business pages, over 30 Facebook ad campaigns (strongly recommended), and create dynamic pages that push exclusive content and promote interaction.
How does an operator know the difference between the advantages of Groupon vs. Gilt vs. Living Social? What constitutes a good promotion? We can help explain and advise. With over 20 years of experience representing restaurants, we have insights into the business — and the marketing of concepts and promotions. We have indeed, "been there, done that" and are happy to share our observations with you.
We commit to a minimum of four visits per year (quarterly) inasmuch as all our work is conducted via email and phone. We are also always ready to Skype!
All clients receive detailed monthly status reports describing press placements, work performed, work to be performed as well as social media analysis.
We are experienced tweeters. If you are ready, we can start tweeting, responding to and following others. If you don't have a Twitter page, we'll set one up free of charge.
We recommend creating a custom template in line with your branding for your future e-blasts. They far surpass those supplied by Constant Contact or other similar services.
PPC CAMPAIGNS (Google Ads)
We offer services to create and manage the campaign and budget for Pay-Per-Click Campaigns (Google Ads). We will strategize with you on ads words, budget and all elements of the campaign.
We recommend that you hire a professional photographer to shoot new high-res images of your restaurant. These images will be used for the website redesign and for public relations purposes with the media.
This includes the design of the site as well as programming the back end for functionality as per your specifications.
We offer graphic design services for collateral marketing materials and/or advertising upon request.
We also offer design, list building and mailing services for direct mail packages. You may chose between postcards, folded cards, tri-fold cards, panoramic folds, booklets, newsletters, posters, inserts, etc. We will work with you on any specific product to design a piece that fits your specific marketing needs and target audience.
We recommend subscribing to this service which allows your menus to be published across the most popular review sites, search engines and mobile apps. Publishers include Google, Yahoo, Facebook, Yelp, Foursquare, YellowPages, TripAdvisor and other top sites.
The company behind Metro Restaurant Marketing: www.wordhampton.com
© 2015 Metro Restaurant Marketing